Brand Identity Essentials by Kevin Budelmann
Author:Kevin Budelmann
Language: eng
Format: epub
Publisher: Rockport Publishers
Published: 2019-07-15T00:00:00+00:00
It isn’t any arrow; it is this arrow. It isn’t any serif typeface; it is Bodoni. Anything less adds up to something that is not your ownable brand.
A thorough set of logo specifications should cover the precise drawing of a logo, the position of elements, spacing, color, and proximity to other elements. Attention to detail here can add to an overall sense of quality and craft and set a tone for the overall program. In your documentation, focus on clarity and simplicity—the goals are effective communication and high-quality results.
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